promo brings local agricultural
the late legendary N.C. State University
mens basketball coach, instigated the sprouting of the backyard
basketball goals behind homes along Tobacco Road. Now ESPN is doing
him one better with a new series of sports promos literally
depicting basketballs as the hot commodity they are, being harvested
from Americas farm fields.
not just any fields youll be seeing. The promos are being shot
at the Jackson Farming Co. in Autryville, N.C., with location use
fees going to an N.C. State scholarship endowment.
for Motion Theory,
the Los Angeles production company that developed the promotional
concept for a DIRECTV
pay series to air on ESPN,
chose the Jackson farm after sending a scout to look for a good farm
location to shoot the commercial. The producers, looking for a farm
that grows melons, decided that the Jacksons facilities were
the perfect backdrop for the promos.
the family, requesting to shoot footage on the farm for about four
days and offering compensation for equipment use and facilities.
Brent, Debbie, Rodney and Josh Jackson agreed on one condition:
that Motion Theory contribute the fee to the Adam Brent Jackson Memorial
Scholarship Endowment in N.C. States College
of Agriculture and Life Sciences.
and DIRECTV arrived in late July at the Sampson County farm to get
the shots of basketballs growing in a field of foot-high
cantaloupe blossoms, as well as being cultivated in a greenhouse,
sorted and graded in a pack house and hauled to market.
At the same
time, the commercial producers presented the Jacksons a check payable
to their sons memorial scholarship fund. The family created
this scholarship in honor of their son Adam, who was killed in an
automobile accident during his senior year at Midway High School in
Sampson County. A three-sport standout at Midway, Adam had been accepted
to attend N.C. State and major in agricultural business.
Brent Jackson Endowment provides merit-based scholarships for undergraduate
students, with top priorities for selection given to Midway High students
planning to major in traditional agriculture in the College of Agriculture
and Life Sciences at N.C. State.
are scheduled to run this fall.