Our Organizational Identity

Who We Are: Using the Cooperative Extension Name

We are North Carolina Cooperative Extension. That is the umbrella name for our entire organization.

On first reference, spell out “North Carolina Cooperative Extension” or “N.C. Cooperative Extension.” On second reference, use “Cooperative Extension” or “Extension.”

County center names should follow: “North Carolina Cooperative Extension, Adams County Center.”

Extension is always used with the initial “E” in uppercase when referring to our organization. Extension has the initial “e” in lowercase when you use it to describe the act of outreach:

Examples:
“The workshop was sponsored by Extension.”
“The university’s mission includes extension and engagement.”

Service or Program?

Counties have little reason to use these distinctions, however:

“Service” is used only when referring to the Cooperative Extension Service based at N.C. State University.

“Program” is used when referring to The Cooperative Extension Program based at N.C. A&T State University.

What We Do

In March 2008, the mission statement and slogan for Cooperative Extension were updated. The new slogan has been incorporated into the Extension logo, and the mission statement themes are reflected in Extension elevator pitches for describing Cooperative Extension and what we do.

New Mission Statement

“North Carolina Cooperative Extension partners with communities to deliver education and technology that enrich the lives, land and economy of North Carolina.”

Use and adopt the mission statement in web and print documents to describe who we are and what we do.

New Slogan

Empowering people, providing solutions (in text)
Empowering People • Providing Solutions (as part of logo)

We encourage counties to incorporate this slogan into other documents as well.