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Program Marketing in Agricultural and Extension Education

 AEE 595V - Fall 2006 Semester
Department of Agricultural and Extension Education
College of Agriculture and Life Sciences

COURSE SYLLABUS
 
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Course Information:
InstructorInstructor
GoalsGoals
PrerequisitesPrerequisites
Text/Web SiteText/Web Site
AssignmentsAssignments
GradingGrading
Attendance PolicyAttendance Policy
Academic IntegrityAcademic Integrity
Laboratory SafetyLaboratory Safety
Students with DisabilitesStudents with Disabilities
Field Trip PolicyField Trip Policy
Why take this courseWhy Take This Course
How a Web Course WorksHow a Web Course Works
How a Web Course WorksReferences


Topical Outline:
Unit 1Unit 1:Defining the Elements of Marketing Theory
Unit 2Unit 2:Differentiating Between Marketing and Public Relations
Unit 3Unit 3:Exploring the Branding Concept
Unit 4Unit 4:Examining Recruitment and Retention Efforts in AEE
Unit 5Unit 5:Marketing via Program and Personal Images
Unit 6Unit 6:Marketing via Clientele and Partners
Unit 7Unit 7:Marketing via Print Media
Unit 8Unit 8:Marketing via Radio and TV
Unit 9Unit 9:Marketing via Posters and Exhibits
Unit 10Unit 10:Marketing via Meetings and Presentations
Unit 11Unit 11:Marketing via Web Sites
Unit 12Unit 12:Handling Communication Crisis/Assessing Risk Perception
Unit 13Unit 13:Planning a Communication Campaign
Unit 14Unit 14:Developing a Marketing Plan for AEE Programs
Unit 15Unit 15:Exam
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Page last updated on September 22, 2006
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