Goals and
Objectives
Course Description: Learners in AEE 575 examine marketing,
public relations, and branding research. Efforts in the recruitment and
retention of students/clients are investigated along with techniques
appropriate for marketing agricultural and Extension education
programs. The course capstone includes the development of communication
campaigns and comprehensive marketing plans that allow learners to put
course theory to practice. After completing this
class, learners will be able to:
- Plan a
comprehensive marketing plan tailored for their programs.
- Implement a
comprehensive marketing plan tailored for their programs.
- Evaluate a
comprehensive marketing plan tailored for their programs.
Specifically,
learners will be able to:
- Explain the
elements of marketing.
- Differentiate
between marketing and public relations.
- Discuss the
branding concept as it relates to marketing.
- Examine
recruitment and retention efforts.
- Recognize and
create personal and program images.
- Market
programs via key program clientele and partners.
- Market program
with articles, columns, electronic and paper newsletters and pamphlets.
- Conduct and
successfully participate in an interview.
- Record a
public service announcement.
- Develop
educational posters for use in marketing programs.
- Prepare an
exhibit for display that represents agricultural and/or Extension
education.
- Evaluate web
sites for marketing effectiveness.
- Assess
perception or risk.
- Handle a
communication crisis with appropriate marketing efforts.
- Plan a
communication campaign for segment of local program.
- Select and
utilize marketing tools appropriate for agricultural/Extension
education programs.