Program Marketing
in
Agricultural and Extension Education
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Program Marketing
in |
References:
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Bierma,
T.J. et.al. (1997). If it sells soap it can help sell innovations: A useful lesson from marketing. Journal of Extension. 35(5). Available from: Boldt, W.G. (1988). Never miss an opportunity: developing a marketing approach. Journal of Extension. 26(3). Available from: Boldt, W.G. (1988). Image: Creating a unique and unified one for extension. Journal of Extension. 26(1).Available from: Briers, G. et al. (1992). Agricultural Education Magazine. 65(1). Theme: Collaborative Relationships. Chappell, V.G. (1990). Use creative platforms for Better Marketing Communications. Journal of Extension. 28(4). Available from: Chappell, V.G. (1994). Marketing planning for extension. Journal of Extension. 32(2). Available from: Diem, K.G. (1990). Reaching people with people. Journal of Extension. 28(3). Available from: Etling, A. (1988). You got to be kidding! Journal of Extension. 26(3). Available from: Krueger, D. et al. (1995). Agricultural Education Magazine. 67(7). Theme: The Public's View of Agricultural Education. Lee, P. (1998). What's being said about marketing? Journal of Extension. 26(3).). Available from: Leising, J. et al. (1993). Agricultural Education Magazine. 65(10). Theme: Teaching Agrimarketing. Martin, D.H. & Rewerts, M.A. (1988). Knowing our customers: Key to successful marketing. Journal of Extension. 26(3). Available from: Robinson, M. & Driscoll, D.M. (1988). The link that gets results: Marketing representatives' leadership roles. Journal of Extension. 26(3). Available from: Warner, P.D. (1993). It's time to tell the extension story. Journal of Extension. 31(3). |