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Program Marketing in 
Agricultural and Extension Education 
Class 1:
Computer, book, and direction sign for class objective section		 Defining the Elements of Marketing Theory

The broad objectives for this class include:
Learning objectivesPlan a comprehensive marketing plan tailored for their programs. 
Learning objectivesImplement a comprehensive marketing plan tailored for their programs. 
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

After completing the lesson, learners will be able to:
Learning objectivesExplain the elements of marketing. 

Learning Activities:
Computer for learning activities section		 In the first lesson, learners should build a theoretical framework for program marketing. Therefore, most of the assigned readings are journal derived. This literature review of agricultural and extension program marketing will assist you in accomplishing the lesson objective and developing a marketing theme for the activity. In subsequent lessons, assignments will make more efficient and effective use of the web. 
  • Have you boasted about your own program lately? If no, consider doing so. Read It's Time to Tell the Extension Story.
  • The Extension agency has addressed program marketing planning. 
  • A tool kit can help agents and teachers market their programs. Get ideas for developing a tool kit.
  • Using a blueprint as the launching pad for program marketing efforts can help assure success.
  • Read chapter 25 in the text to discover how marketing can signify a problem solving approach.
  • Take a crystal ball look into the future of educational organizations by reading chapter 26 in the text.

     PowerPoint slide showThe PowerPoint presentation on Defining the Elements of Marketing Theory can be downloaded or viewed here.
Assignments:
Computer keyboard for assignments section
Computer depicting learning activity Choose two articles to critique.  Selections can be taken from, but are not limited to these journal readings. Please include both a summary and opinion in your writing. One critique must be submitted at the end of week five and the other at the end of week ten. Please limit each to one double spaced page in length (10% of final grade)
Computer depicting learning activity Please send an email and introduce yourself to the class.  Include your name, location, position and background.  If applicable, please provide details about your current agricultural or Extension program.
Computer depicting learning activity William Boldt of Extension fame said, "Marketing should be viewed as a process and an attitude".  Develop and send an email to the entire class with your version of a one line marketing theme for this class. 
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