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Program Marketing in
Agricultural and Extension Education

Class 10:
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Marketing via Meetings and Presentations

After completing this class, learners will be able to:
Learning objectivesPlan a comprehensive marketing plan tailored for their programs.
Learning objectivesImplement a comprehensive marketing plan tailored for their programs.
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

Specifically, learners will be able to:
Learning objectivesPrepare an exhibit for display that represents agricultural and/or Extension education.
Learning objectivesCreate effective presentations and run efficient meetings.

Assignments:
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  • Teachers and agents routinely present to varying groups. Audience members may be current or potential clients/students. Further, these listeners can spread the good news to others who may wish to take advantage of agricultural and Extension education. Conversely, poor agent/teacher presentations can ruin an otherwise sound program. This lesson will help sharpen presentation style and also assist in meetings facilitation.
  • Although old-fashioned slide shows are rapidly being replaced with PowerPoint presentations, slide design and organization principles remain the same. Read chapter 11 for tips on slide production and presentation.
  • Ever been frustrated when a presenter uses visuals that are difficult to read? Reading chapter 12 in the text can help you avoid similar problems.
  • Who hasn't been stuck in an unproductive meeting? Read chapter 13 in the text. Guidelines for meeting (both big and small) facilitation will help leaders with future planning.
  • Some folks say they would rather die than speak in front of a crowd! Appropriate preparation before the big speech can help even the most experience lecturers. Read chapter 14 in the text for advice.
  • Even the most experienced meeting chair can find parliamentary producer intimidating!
  • Have you ever been in charge of planning a large-scale meeting or convention? Find helpful information at this industry web site.
  • This tip sheet offers great advice for running meetings! May I dare admit to finding it via Ask Jeeves?
  • Find three keys to running effective meetings.
Learning Activities:
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Computer depicting learning activity Do any presenter habits drive you crazy? Send an email and tell the class. Also discuss a memorable presentation. Tell what left an impression. Lastly, give tips for meeting facilitation.
Computer depicting learning activity Reminder a critique is due at the end of this week!
 

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