AEE 575 - Class 11

Program Marketing in
Agricultural and Extension Education

Class 11:
Computer, book, and direction sign for class objective section

Marketing via Web Sites

The broad objectives for this class include:
Plan a comprehensive marketing plan tailored for their programs.
Implement a comprehensive marketing plan tailored for their programs.
Evaluate a comprehensive marketing plan tailored for their programs.

After completing the lesson, learners will be able to:
Identify advantages and disadvantages of marketing via web sites.

Assignments:

In this lesson, you will read:
- Chapter 21: Interactive Multimedia Technologies.
- Chapter 22: Instructional Design for Distance Education.
- Chapter 23: Navigating the Internet.
Teamwork and Technology: A Communications Showcase.
Visit this web page from the Journal of Extension to see how technological issues for improving access to Internet web sites for rural users.
The growth rate in Internet use is phenomenal. Visit this web site to see how Extension is teaching consumers to use the Internet to make consumer decisions.
Visit this web site to see how Extension personnel is delivering short seminars and workshops to farmers and ranchers.
Visit the Entomology Department web site at University of Nebraska - Lincoln for a quick look at Distance Education for working professionals interested in Entomology.
To learn about web page design, Yahoo has links to a lot of sites with additional information. You might want to explore some of the links.

Learning Activities:

	Send an email. List at least 5 considerations that you should take into account when marketing via web sites. Write at least a half page summary explaining the considerations that you chose.
	Visit at least 10 web sites that are related to or affiliated program with your program. Post the URL (web address) of the web sites that you visited.

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