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Program Marketing in
Agricultural and Extension Education

Class 13:
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Planning a Communication Campaign

After completing this class, learners will be able to:
Learning objectivesPlan a comprehensive marketing plan tailored for their programs.
Learning objectivesImplement a comprehensive marketing plan tailored for their programs.
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

Specifically, learners will be able to:
Learning objectivesPlan a communication campaign for segment of local program.

Assignments:
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Learning Activities:
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Computer depicting learning activity Send an email and share a memorable public information campaign with the class. Describe any campaigns in which you participated. Tell what you think make certain campaigns more successful than others.

Computer depicting learning activity Remember the paper is due this week. See the homepage for details.


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