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Program Marketing in
Agricultural and Extension Education

Class 14:
Computer, book, and direction sign for class objective section 		Developing a Marketing Plan for AEE Programs

 After completing this class, learners will be able to:

Learning objectivesPlan a comprehensive marketing plan tailored for their programs.
Learning objectivesImplement a comprehensive marketing plan tailored for their programs.
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

Specifically, learners will be able to:
Learning objectivesSelect and utilize marketing tools appropriate for agricultural/Extension education programs.
Assignments:
Computer keyboard for assignments section 		This week will be spent developing and sharing a marketing plan for your program. After selecting five tools (displays, radio spots, etc.) for program marketing, reread this Journal of Extension Article. While referencing the article, prepare a short blue print for each tool using the following outline form.
  • Type of Marketing Tool.
  • Objectives.
  • Target audience.
  • Major selling idea.
  • Other usable benefits.
  • Creative strategy statement.
  • Planned date of implementation.
Learning Activities:
Computer for learning activities section
Computer depicting learning activity At the conclusion of developing your marketing plan, post it in an email for classmates to see.
 
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