The broad objectives for this class include:
Plan a comprehensive marketing plan tailored for their programs. 
Implement a comprehensive marketing plan tailored for their programs. 
Evaluate a comprehensive marketing plan tailored for their programs. 

After completing the lesson, learners will be able to: 
Differentiate between marketing and public relations. 

• Read the following explanation. Although marketing and public relations efforts differ, many perceive them to be identical. Public relations initiatives involve wholesale approaches to general audiences. On the other hand, marketing involves targeting specific audiences. Public relations can be compared to broadcast seeding while marketing can be likened to seeding with a drill. 
• Are your marketing efforts targeting the intended population? Do you know your students/clients? 
• Search ideas to market programs. These ideas are gleaned from the larger Local Program Success effort completed by the National FFA Organization.
• Interested in becoming a public relations specialist? Find details about this profession.
• What is happening in public relations education? Read the report of the Commission on Public Relations Education. Beware—This reading is quite lengthy! 
• Perhaps a public relations firm could help your program. I found this company intriguing. View the offerings of PRO, Inc.
• Know any agriculture businesses that would benefit from help by a public relations firm. Look at this company’s web site. They specialize is promoting agricultural businesses and organizations.