Department of Agricultural & Extension Education Logo
National FFA Organization Logo
Program Marketing in 
Agricultural and Extension Education 
Class 3:
Computer, book, and direction sign for class objective section		 Exploring the Branding Concept

The broad objectives for this class include:
Learning objectivesPlan a comprehensive marketing plan tailored for their programs. 
Learning objectivesImplement a comprehensive marketing plan tailored for their programs. 
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

After completing the lesson, learners will be able to: 
Learning objectivesDiscuss the branding concept as it relates to marketing. 
Learning Activities:
Computer for learning activities section
  • Photos of the FFA and the 4-H emblems and the North Carolina State University logo flash at the home page of this class. What feelings and or beliefs do you associate with these “brands”? Please email your response to the class.
  • Think about two brands you are loyal to and why? ex: John Deere, Coke, ect. Also think about two brands that you would not patronize and tell why. After considering these questions email your response to the class.
  • If you have a specific logo in your department or for a company you work for please share it with the class via email
Assignments:
Computer keyboard for assignments section

Computer depicting learning activityRead about the branding concept.

Computer depicting learning activityA Brand Ain’t Nothing but a Promises says Susan Soloman. Find out to how to add credibility to your brand. 

Computer depicting learning activityLooking for a way to improve your brand? The Brand Institute, Inc. offers brand identity services. Visit their site to discover who they are and the services they offer.

Computer depicting learning activityRead all about branding at all about branding. 
Return to AEE Home Page