Examining Recruitment and Retention Efforts in AEE

The broad objectives for this class include:
Plan a comprehensive marketing plan tailored for their programs.
Implement a comprehensive marketing plan tailored for their programs.
Evaluate a comprehensive marketing plan tailored for their programs.

After completing the lesson, learners will be able to:
Examine recruitment and retention efforts.

Some of these materials are in PDF document.
If you do not have Adobe Acrobat Reader, please download a copy.

• Recruitment and retention of students and clients concern both teachers and agents. This lesson will provide learners with effective recruitment and retention strategies. This first assignment focuses on recruiting for high school agriculture programs. The Purdue Horatio/Alger Study (PDF) documents the FFA edge. PowerPoint presentations that can be use for recruitment purposes are included in the document.
• Recruitment plays an essential role in the National Chapter Award program sponsored by the National FFA Organization. Visit the National Chapter site to find how you could participate. Also, gather ideas for your own program. Please click on each National Chapter related link.
• The Oklahoma 4-H Volunteer Leader Association assists in leader recruitment. Find out how this program is organized.
• Could diversity education assist with recruitment and retention of 4-H members? Read this Journal of Extension article for answers.
• This reading from Rhode Island serves as a recruitment and retention summary guide for adult learners in higher education.  In cites three main factors which are indicative of success.  http://www.ccri.edu/prodev/summ-ret-and-attr.shtml
  
• Ohio State gives helpful advice on attracting and retaining adult learners. 
  
• Surf these links offered by North Carolina public school system.  http://www.ncpublicschools.org/dpilinks/
  
• The National Association of Agriculture Educators (NAAE) home page links those wishing to become teachers to helpful information.
• Recruiting and retaining health care professionals can be challenging for rural communities. The National Rural Recruitment and Retention Network provides help.