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Program Marketing in
Agricultural and Extension Education

Class 6:
Computer, book, and direction sign for class objective section 		Marketing via Clientele and Partners

The broad objectives for this class include:

Learning objectivesPlan a comprehensive marketing plan tailored for their programs.
Learning objectivesImplement a comprehensive marketing plan tailored for their programs.
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

Specifically, learners will be able to:
Learning objectivesMarket programs via key program clientele and partners.

Assignments:
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          1. Teachers and agents are overloaded with work. At times our profession can be overwhelming. Using volunteers and partners to assist                   with program delivery can relieve the stress. These associates often become advocates for our programs. This lesson will help you utilize key               clients and partners.
         
          2. Read The ABCs of Managing Volunteers from chapter 17 in our text.
         
          3. The following notes provide a concise outline of tips offered from our text.
        
        VOLUNTEER AGE GROUPS (Sperbeck, 1996)
        • Seniors - born in 1926 or before
        • Builders- born from 1927 - 1945
        • Boomers-born from 1946 to 1964
        • Busters-born from 1965 to 1983

          BUILDERS AND SENIORS
          • Value volunteering
          • Desire peak health
          • Live on fixed incomes
          • Concerned about safety
          • Desire relationships

          BOOMERS
          • Risk takers
          • Workaholics
          • Network
          • Goal oriented
          • Operate from power positions
          • Value friends
          • FATIGUED!

          BUSTERS
          • Emphasize personal benefits
          • Challenge rules
          • Change Jobs
          • Want to be entertained

         QUICK TIPS FOR SUCCESS WITH VOLUNTEERS
         • Orient and Educate
         • Give Clear Directions
         • Be Organized
         • Give Feedback
         • Be Realistic When Giving Time Demands
         • Thank!
         • Recognize!

          4. Could you use marketing professionals to promote your program? Read this Journal of Extension article.
         
          5. Read defining Your Customer Profile – An Essential Tool.
         
          6. Washington State has a volunteer management certification program.
         
          7. Does relationship marketing indicate the personal ad seeking romance? Perhaps, not. Surf to find the steamy truth!
         
          8. The Local Program Success initiative developed a host of materials to assist with program partners.
               Visit the LPS site to find helpful partner  tools. Be sure to scroll down the screen.
         
         9. Check the FFA Partners web page.
       
        10. Read how to market volunteerism to baby boomers at National Service Resources.
      
        11. Add your ideas to this great tip sheet on recruiting and keeping volunteers.



Learning Activities:
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Computer depicting learning activity Send an email to the class. Relate a story, either positive or negative, involving an experience with a volunteer. Also, give tips to assist with success with client/partners/volunteers.
 
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