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Program Marketing in
Agricultural and Extension Education

Class 7:
Computer, book, and direction sign for class objective section		 Marketing via Print Media

The broad objectives for this class include:
Learning objectivesPlan a comprehensive marketing plan tailored for their programs.
Learning objectivesImplement a comprehensive marketing plan tailored for their programs.
Learning objectivesEvaluate a comprehensive marketing plan tailored for their programs.

Specifically, learners will be able to:
Learning objectivesMarket programs with articles and pamphlets.

Assignments:
Computer keyboad for assignments section
  • Teachers and agents consistently media for program marketing. The following lesson will assist you in preparing written materials. Note: So you can plan accordingly, this week there will be less reading material, but more time spent in activities. The text contains a host of valuable information concerning print media. Please read chapters two through seven. Reading topics include: good writing, writing for newspapers and magazines, writing news and feature stories, publications, newsletters, and photography.
  • Never miss an opportunity to promote your program. Developing a one page communication sheet can help in your efforts.
  • Find tips to assist in publishing newsletters.
  • Handbook production and distribution can be an ordeal. This Journal of Extension article can provide help.
Learning Activities:
Computer for depicting learning activities section
Computer depicting learning activity
Pretend you were asked to author a feature story for USA Today that featured an Agricultural or Extension education related topic.
Write a short teaser paragraph that would entice readers to turn to the full story.
Send the results of your feature story via e-mail to the class
.
Computer depicting learning activity

Develop a one-page communication sheet concerning your program.
* "Referring to the comments on the one page brochure and the impact sheet of the article at http://www.joe.org/joe/1988fall/a2.html can assist you in developing unique one page communication sheet that will promote your individual program / department."

E-mail the results of your one page communication sheet to the class
 
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