AEE 575 - Class 8

Program Marketing in
Agricultural and Extension Education

Class 8:
Computer, book, and direction sign for class objective section

Marketing via Radio and TV

The broad objectives for this class include:

Plan a comprehensive marketing plan tailored for their programs.

Implement a comprehensive marketing plan tailored for their programs.

Evaluate a comprehensive marketing plan tailored for their programs.

After completing the lesson, learners will be able to:

Effectively market their programs via Radio and TV.

Assignments:

In this lesson, you will read:
- Chapter 18: Radio
- Chapter 19: Television News
- Chapter 20: Video Production
Radio is an untapped teaching tool and in the United States, radio has been a relatively an untapped teaching resource. Visit this web site to see how radio is used to reach a target population.
Television as a delivery system. Check out this journal article - "Farm and Ranch Report," a television series designed to provide agricultural producers in Nebraska.
Is Anyone Watching? Getting the message across via cable television. Since it first became available in the late 1960's, educators have examined community access cable television's potential as a tool for reaching new and larger audiences.
Look at this web site to see how using video of a master farmer to teach others.
Download and listen to a Radio News Feature Agricultural Drainage Water Update from the University of California.
Rural Voice of the World Wide Web - KRVN.COM
Visit University of Florida's Television News Online.
Take a look at this web page on video production.

Learning Activities:

	Send an email. List 5 advantages and disadvantages of using both Radio and TV to market programs.
	What would be the best way to market your program (choose between Radio and TV or both)? Explain why and write a half page summary explaining the best way to market your program.