History of the North Carolina Specialty Crops Program
The North Carolina Specialty Crops Program (SCP) was a statewide, multi-agency program dedicated to new crop development. The main headquarters was located at the R.P. Cunningham Research Station, just north of Kinston, NC. The satellite headquarters was located at the Mountain Horticultural Crops Research and Extension Center near Asheville, NC. The SCP had the ability to study various crops on any one of the fifteen research stations located throughout the state.
How did the N.C. Specialty Crops Program develop?
It started as a grassroots effort. In 1992, the Alternative Crops Diversification Committee, comprised of fourteen farmers from nine Eastern North Carolina counties, formulated a blueprint to aid farmers in diversifying into high value crops. They sought the help of the N.C. Cooperative Extension Service, the N.C. Agricultural Research Service, N.C. State University and the N.C. Department of Agriculture and Consumer Services.
It was the program's premise that North Carolina farmers who now grow conventional commodities, such as tobacco, cotton, corn and soybeans, should consider diversifying by also growing and marketing high-value crops such as fruits, vegetables, industrial crops, niche crops, herbs and other specialty items along with value-added products.
In July 1997, a team from NC State University and the NC Department of Agriculture and Consumer Services was assembled to give leadership to the N.C. Specialty Crops Program at the Cunningham Research and Extension Center in Kinston. From 1997 to 1999 the program was led by Dr. Barclay Poling in the Department of Horticultural Science. In 1999, the N.C. Specialty Crops Program is became a state-wide program. From 1999 through 2007, the program coordinator was Dr. Jeanine Davis, NC State University Associate Professor and Horticulture Specialist. Her management team consisted of Don Thompson (1999-2000) followed by Nick Augostini, N.C. Department of Agriculture and Consumer Services Marketing Specialist, and Bill Jester, Extension Associate, N.C. State University. The last year of the program, 2008, was led by Bill Jester.
Why did we focus on specialty crops?
Consumers want a wide selection of good tasting fruits and vegetables, which are nutritious and fit into their busy lifestyles. The buyers from national supermarket chains, regional farm markets, and specialty food markets are ready to support local producers who can grow better tasting fruits and vegetables. North Carolina has the right climate and soils to produce some of the world's finest strawberries, blackberries, blueberries, tomatoes, peppers, cantaloupes, melons, squash, and a variety of culturally diversified crops. Consumers are also looking for exciting new nursery crops and interesting value-added products.
Why aren't more growers producing these crops now?
Know-how! Knowing which varieties of fruits, vegetables, herbs and nursery crops are best adapted to a region and which varieties best meet market needs are the keys. Also, new varieties need to be developed, specific for our environments, soils and markets.
How were new crops developed?
Advisory committees, growers, county agents, researchers, and the general public are always coming up with new crop ideas. We determined which looked to be best suited to the state and have the best chances of success. Researchers were then recruited to initiate field, greenhouse, or laboratory studies. At the same time, market studies were started. If the new crop or product looked promising after the first stage, on-farm studies were initiated in cooperation with county extension agents. Taste-tests, market analyses, and test market sales were then started should be underway. If those efforts were successful, a grower education program was launched consisting of workshops, training sessions, presentations at growers' conferences, leaflets, and the website.
Key to success
Marketing and field research were closely linked. One major advantage to our program, compared to many other new crop programs was that marketing research was initiated at the same time as the crop production research. Information is power, and well-informed growers can better position their products and services if they have the "right" information about the needs of buyers and consumers. Successful products tend to be those that respond to real consumer and trade needs.
Training growers and county agents
This program demonstrated the latest methods of growing crops in the field and greenhouses, post-harvest handling, and packaging. Field days, workshops, and intensive training sessions were held regularly, to pass on the information we gained to growers and the county agents working with them.
Why did the program end?
To put it simply, funding ran out.
By: Jeanine DavisSeptember 1, 2010