Specialty Crops Survey for Western North Carolina-2002

What is most important to you when you shop for produce?

81% Locally Grown
37% Quality
8.6% Price

Which of the items displayed here are you most likely to buy?

71% Heirloom Tomatoes
23.6% Jalapeno Peppers
5.3% Thai Dragon Pepper
22% Ivory Bell Pepper
34% Yellow Bell Pepper
6%Chocolate Pepper
16% Hybrid Tomatoes
7% Long Cayenne Pepper
15% California Wonder Pepper
29% Lilac Pepper
12% Valencia Bell Pepper

Have you bought specialty fruits or vegetables in the past?

72.6% Yes
27% No

Please share your age range

1.6% 21-30 (years old)
2.6% 31-40
17.3% 41-50
27.3% 51-60
28.6% 61-70
22.6% 71-80

Size of household?

12.6% One person
67.0% Two people
11.0% Three people
9.0% Four or more

What fruit or vegetables do you want to buy from farmers but can't find?

Blue Lake Beans		Snap Sweet Peas
Zucchini Squash		Fresh Asparagus
Ramps		Fresh Broccoli
Sweet Potatoes		Kiwi
Organic Grown Greens		Raspberries
Yellow Cherries		Kale
Cantaloupe		Turnips
Green Mountain Potatoes		Swiss Chard
Horse Radish		N.C. Peaches
June Apples		Egg Plant
Kohlrabi		White Corn Meal
Rhubarb		Cow Peas

Source of data

100 Surveys were collected from: WNC Farmers Market, Waynesville Tail Gate Market, and Ingles.